Our first step was reviewing the copy under the old brand, Pan Emirates. During this consultancy phase, we recommended an SEO-friendly yet relatable Tone of Voice that spoke directly to customers. This approach allows Pan Home to establish itself as a trusted expert while providing succinct interior design advice across its range.
Each product description and landing page would have to be built from scratch. We had basic information such as size, materials used, cleaning methods, and the like, but we had to flex our creative writing muscles to describe each product’s appeal.
We spent the first week drafting as many product descriptions as possible to manage client expectations about deadlines and the number they could expect weekly. Pan Home was delighted with the TOV, so we tackled the 10,000+ products.
Result
Pan Home achieved its goal of higher SEO rankings on key products but also found its voice with customers, which was integral to a rebrand. Our efforts on the initial project provided a template for the in-house team of content creators to follow as they have continuously added more to the Pan Home range.