Natrl Water requested our services to refresh its website and relaunch the brand through a press release. The gig was a little bit of everything: editing and proofreading current content and creating new copy. Natrl Water had established a TOV and wrote the words that fit and amplified its messaging.
Digging back into our journalism roots, we also worked with the client to establish notable angles and hooks for upcoming press releases. We discussed the brand in-depth, went away to brainstorm and then sent several ideas for the client to approve. Once confirmed, we put our press release skills to work and delivered a focused document that could be sent to the media.
The Result
Natrl Water received a website refresh that coincided seamlessly with the brand’s relaunch.