Google Bard is set to move the digital goalposts for SEO copywriters. The AI chatbot is set to compete with OpenAI’s phenom, ChatGPT, and will shake up Google’s search results.
The tech giant’s early, and disastrous, demo shows just how much of the “Above the Fold” real estate Bard results will take up. And, well, it’s a lot. On mobile, there’s a chance that you won’t even see the second option. See…
That sound you hear is the collective sigh of every SEO professional that’s watched the above demo.
Although it’s only being tested by a handful of people right now, the early signs suggest Google Bard will torpedo current SEO tactics. Doomsayers predict it will be the death of SEO without having used it. One thing is for sure – traditional methods of gaming the system are about to be shot to pieces.
However, where there are challenges, there are opportunities. As we mentioned about ChatGPT taking up entry-level copywriting jobs, fully grasping what Google Bard is capable of is the best way to avoid becoming obsolete. Denying its existence is pointless. And at some point, your clients will hear about it eventually, and you’ll need to address their concerns and prove your worth.
We doubt Google Bard will be an immediate kill switch for the SEO industry, but it will change it forever. Packing keywords into a piece of content might not be the way to increase your chances of ranking higher anymore. Ironically, the best practice for visibility might see us writing copy for humans and not robots again.
You can read about Google Bard’s announcement by clicking here.