Before committing a single word to each case study, we had to interview different members of the BTC team. We set up a flexible schedule of calls with the team so they could prepare and use their time efficiently. Each call was recorded, transcribed, and shared with the client for clarity. We were also sent sensitive design documents—under NDA—so we could delve even deeper into how BTC put together these epic trailers.
Once we had all the information, we set about putting each story together. A delicate balance was needed. On the one hand, the case studies must showcase BTC’s superior technical skills and deep knowledge of each game they make a trailer for. On the other hand, they needed to be entertaining.
The Result
The case studies demonstrated the talents of Big Thursday Creative. They shine a light on the incredible skills of BTC and summarise a profoundly complex process they conduct with each client.